vision
To be the leading women’s football league globally, recognized for our commitment to diversity, athleticism, and technological innovation. We envision a future where women’s football is celebrated and respected on par with all major sports, creating opportunities for players to excel both on and off the field while building a passionate and engaged fan base.
mission
To empower and inspire women through the sport of football by providing a platform that promotes athletic excellence, inclusivity, and community engagement. We are committed to fostering a professional environment where athletes can thrive, fans can connect, and the sport can grow, leveraging cutting-edge technology and innovative practices to enhance the game and its reach.
Blockchain & Women’s Sports
Allowing fans to have a financial stake in the success of the teams.Cryptocurrency enables sports teams and organizations to create innovative fan engagement and loyalty programs. For example, some teams have launched digital tokens or coins that fans can purchase and use to access exclusive content, vote on team decisions, or even trade for merchandise or tickets.
sales
Blockchain technology has the potential to revolutionize ticketing and merchandise sales in professional sports. By using blockchain-based ticketing systems, teams can eliminate fraud and scalping, ensuring that tickets are sold securely and transparently.
Additionally, smart contracts can automate the resale of tickets, allowing fans to resell them at fair prices while ensuring that a portion of the proceeds goes back to the team. Similarly, blockchain-based platforms can be used to authenticate sports merchandise, reducing the prevalence of counterfeit products.
REVENUE
Crypto token
This crypto token empowers fans and investors to directly support their favorite teams and players, ensuring steady, transparent financial resources for the league.
League Broadcasting
By integrating TONE technology, the WFL can emulate the success of the NFL Game Day Ticket, Offering a superior, engaging, and profitable broadcast experience for all 34 teams.
Advertising
Is set to revolutionize advertising income for the women’s football league. By leveraging advanced data analytics, targeted advertising for fan engagement TONE will optimize ad placement and increase viewer interaction.
Licensing
TONE will facilitates strategic partnerships by providing comprehensive insights into fan engagement and market trends, ensuring equitable representation and maximizing revenue potential.
The Outlook
The View
The financial outlook for women's football in the United States is showing promising growth, fueled by strategic partnerships, increasing visibility, and significant investments. The Women’s Football League (WFL) will be leading this charge to make the sport of Women’s Football the new sport entertainment that the world is ready to see.
The WFL was founded in 2019, with TONE technology and TONE Multimedia Group LLC the league has quickly grown to include 26 teams and has attracted major sponsors like Celsius Energy Drinks and Caspers World Famous Hot Dogs. The league’s strategic partnerships and broadcasting agreements are essential in promoting the sport and supporting its financial health. The healthy competition between the team’s and the team's owners will also drive the leagues to improve their offerings with a crypto token rewards and cryptocurrency, which can attract more investment and fan engagement.
Overall, with these strategic developments, women's football in the U.S. is positioned for continued growth and increasing financial success.
$104 MILLION
The WTA generated approximately in revenue in 2023.
$60 MILLION
The WNBA generated approximately in revenue in 2023.
$35 MILLION
The NWSL generated approximately in revenue in 2023.
WFL PROJECTIONS
it’s game on for women’s sportsIn 2023, women’s sports ushered in record-breaking numbers in viewership,
attendance, sponsorships and media rights validation across several major sports.
The NWSL achieved new heights in attendance and viewership on top of a transformative $240M media rights deal and the announcement of plans to add two new franchises in 2024. Meanwhile, the NCAA Women’s basketball championship game reached a peak of 10 million viewers, the FIFA Women’s World Cup garnered $300 million in sponsorships and the WNBA recorded its highest level of attendance in over a decade.
This growth in key revenue drivers isn’t the only reason to be excited about the direction of women’s sports. Fans of women’s sports are a critical component of the future success of the leagues and teams they support. Sports leagues, merchandisers, broadcasters and other stakeholders are turning to data-driven approaches to better understand the attributes and behaviors of this important fanbase.
A recent PwC-commissioned survey highlights how as a group, women’s sports fans are younger, wealthier and more tech savvy on average – a favorable set of traits that is poised to attract significant investment in leagues and events. Women’s sports fans are also more likely to identify as “avid” – they’re not just looking to watch games. They’re a passionate fan base who attend games, bet on games and buy team apparel.
We not only predict increased investment in women’s sports leagues in 2024 and beyond, but we also anticipate more financial backing of in adjacent experiences such as betting platforms and merchandise. The industry around women’s sports should capitalize on the growing momentum behind the sports and athletes themselves as well as the eager fanbase that underpins it all. Women’s sports have the chance to evolve from “the next big thing” to an economically sustainable sector that holds its own and yields influence in the dynamic world of sports.
projections
YEAR 1
- Television Revenue: $5 million
- Advertising via TONE Technology: $1 million
- Casper's Hot Dogs Licensing: $500,000
- WFL Chicken Nuggets Licensing: $500,000
- Merchandise Sales (Jerseys, Hats): $1 million
- Record Compilation Sales: $250,000
- WFL Cryptocurrency Token: $500,000
Total Revenue Year 1: $8.75 million
YEAR 2
- Television Revenue: $6 million (+20%)
- Advertising via TONE Technology: $1.2 million (+20%)
- Casper's Hot Dogs Licensing: $600,000 (+20%)
- WFL Chicken Nuggets Licensing: $600,000 (+20%)
- Merchandise Sales (Jerseys, Hats): $1.2 million (+20%)
- Record Compilation Sales: $300,000 (+20%)
- WFL Cryptocurrency Token: $600,000 (+20%)
Total Revenue Year 2: $10.5 million
YEAR 3
- Television Revenue: $7.2 million (+20%)
- Advertising via TONE Technology: $1.44 million (+20%)
- Casper's Hot Dogs Licensing: $720,000 (+20%)
- WFL Chicken Nuggets Licensing: $720,000 (+20%)
- Merchandise Sales (Jerseys, Hats): $1.44 million (+20%)
- Record Compilation Sales: $360,000 (+20%)
- WFL Cryptocurrency Token: $720,000 (+20%)
Total Revenue Year 3: $12.6 million
YEAR 4
- Television Revenue: $8.64 million (+20%)
- Advertising via TONE Technology: $1.728 million (+20%)
- Casper's Hot Dogs Licensing: $864,000 (+20%)
- WFL Chicken Nuggets Licensing: $864,000 (+20%)
- Merchandise Sales (Jerseys, Hats): $1.728 million (+20%)
- Record Compilation Sales: $432,000 (+20%)
- WFL Cryptocurrency Token: $864,000 (+20%)
Total Revenue Year 4: $15.12 million
YEAR 5
- Television Revenue: $10.368 million (+20%)
- Advertising via TONE Technology: $2.0736 million (+20%)
- Casper's WFL Hot Dogs Licensing: $1.0368 million (+20%)
- WFL Chicken Nuggets Licensing: $1.0368 million (+20%)
- Merchandise Sales (Jerseys, Hats): $2.0736 million (+20%)
- Record Compilation Sales: $518,400 (+20%)
- WFL Cryptocurrency Token: $1.0368 million (+20%)
Total Revenue Year 5:
$18.14 million
the team behind
Let them play!
Ryan Carter
Co-founder of
Tom Webster
Founder / Inventor of
David hill
Founder of
